This project was focused on branding and the development of a brand manual for the Colombian company Co-Hunters.
Co-Hunters Brandbook
The manual compiles the core elements of the visual identity, establishing guidelines for logo construction, typography usage, and the brand’s color applications.
The consolidation of the brand image required special attention to the recommendations outlined in this document, ensuring consistency in communication and brand visibility across all touchpoints.
This manual was designed as a “living” tool, meant to be present in every application of the corporate identity. Rather than limiting creativity, its purpose is to serve as a guide that opens new creative possibilities for communicating the essence of the company Co-Hunters.
Creation of the logo
Imagotype
It is made up of 2 elements, one is the ISOTYPE which is a geometric image, it presents the symbol of a magnifying glass selecting a person to refer to the personnel search; The second element is the LOGO name, which in turn is subdivided into two parts, “Co-Hunters” as a representative text and a complementary text “Results in attraction and selection”.
Isotype
It is the symbolic part of the brand, the main objective is to accompany and help positioning. This form is achieved by simplifying a “magnifying glass selecting a person”.
Logo
- Refers to the name “Logo = Word” a brand is also identified by the text.
- Main Text: “Co-Hunters”.
- Complementary Text: “Results in attraction and selection.”
- Whenever possible, the image and logotype set will be reproduced together in their corporate colors and the different possible solutions to be applied will be explained later.
Typography
For the typography selection, the goal was to find fonts that reflected a strong corporate character while also conveying the identity and personality of the company.
For headlines and key titles, League Spartan was chosen because of its bold, modern, and confident presence. Its clean geometric structure helps communicate strength, professionalism, and clarity, making it ideal for emphasizing key messages and creating a strong visual impact.
For body text and supporting content, Montserrat was selected due to its excellent readability and versatile contemporary style. Its clean lines and balanced proportions ensure clarity across both digital and print applications, while maintaining a polished and professional look.
Together, these typefaces create a visual balance between authority and accessibility, reinforcing the brand’s professional image while preserving a modern and approachable identity.
Color Palette
Logo in Color
Logo in Color
